February 07, 2007

Sheena Metal on the Award Train

I came across this article by Sheena Metal, a woman with music industry know-how. It explored the concept that few people go from obscurity to Grammy's overnight, and that any publicity generating activity should be carefully considered and mapped out. While the focus of her article is on maximizing award exposure for bands, it easily translates to any industry. A nomination with no win is cause for celebration, not shame. What better opportunity to issue a press release than making it as a finalist in a screenwriting competition or a band member garnering a nomination for his guitar prowess. It is all reason to write home about AND gain a little publicity. Thanks Sheena for your great advice! I'll be issuing a press release once my blog gains 50 readers a day! Whoo-hooo!

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